Do you really love Chrome, or is it just what you’re using?

Chances are high that right now you’re using Chrome. Equally high are the chances that you’re using it by default, not by conscious choice- maybe because it’s what everyone else is using, you use the extensions, it’s convenient.

What else would you be using?

There are three things Chrome users need to know:

  • Your speed is being compromised because of ads.
  • People are making money off of the data you’re unintentionally sharing.
  • Brave, a browser built from Chrome’s own code, solves both of these issues.

The Need for Speed

Some of the most commonly visited sites are the ones with the most ads- naturally.

These include major news sites, e-commerce hubs and, of course, YouTube.

  • No matter how fast your internet is, the time it takes for these ads to load will always cut into your overall speed.
  • Even if you’re paying a premium for high-speed connection, you’re not always on your own WiFi.

Poor Network Connections

Whether you’re in an area with unreliable connectivity, in transit, or just a few blocks away from home, speeds can vary wildly with little predictability, even from minute to minute.

Anyone who’s found themselves grappling with a poor connection while trying to host video call, load embedded media, or just get through an online task, knows exactly how frustrating this can be (and the potential impact of delays and interrupted workflow).

How Brave achieves 200% faster speeds than Chrome: Ads are blocked automatically.

This means you don’t have to take extra steps to do this manually, so your default browsing experience is optimized and you can take full advantage of any connection available.

Your Data Makes Money - But Not For You

For a lot of what we do online some kind of information input is normal. We consciously share certain data with the site we’re using because it facilitates whatever we’re trying to do- for example passwords for logging in, addresses for delivery, etc.

For the site owner, tracking and understanding what visitors are interacting with helps them to improve things like functionality and user experience.

Third Party Tracking

However most sites allow any number of third parties (most infamously Google and Facebook) to access not only what you’re sharing manually, but layers and layers of other information that you’re sharing passively.

  • For example, your location, your hardware and software configurations, your specific browsing activity, behavior, and search terms- your interests, political leanings, life developments, personal problems, financial issues, etc

This information is then used by advertisers to target you with laser focus, influence your actions, and ultimately get you to spend money.

How Brave gives you back control over your own data:

  • Third-party cookies are blocked by default, so you’re not automatically allowing yourself to be tracked for advertiser’s profit.
  • Also, unlike with Chrome, your browsing activity from Brave is stored locally on your own device instead of on Google’s server where it can’t be deleted.

Not Too Good to Be True

If you use a pop-up blocker you probably know that sometimes a pop-up you actually need is blocked. Similarly Brave, with its security-focused programming, will sometimes prevent part of a website you want to seed from loading.

The fix, however, is straightforward- click on the lion icon and toggle the shield to down, and the site will load fully, as normal.

When You Have a Choice, Choose Better

Chrome is the default choice for many simply because for a long time it was simply the best option available. In fact, Brave was designed to build on Chrome’s strengths to create a browser with more integrity, that people could feel better about using.

The result is noticeably faster speeds and prioritized data protection, powered by the same technology with a near identical interface.

You make informed decisions about everything else. You upgrade your phone and update your OS. Now you can finally make the switch and upgrade to a genuinely better browser.